The design brief
The design brief is the foundation to the design process. It is formed from a combination of your brand guidelines, examples of best practice in your sector and other sectors that have relevance to you, the output from the planning phase and any other direction that you wish to give us.
If appropriate to your project, prior to any creative development, we'll agree the layout of the major content elements on your home page and major sub-pages within the site. This will be consistent with the agreed site information architecure and "calls to action".
Our in-house design team will work with you to develop your site look and feel. This is a consultative process and designs develop through a series of iterations until you are happy to give sign-off.
When we have an agreed design, we can apply this to the underlying CMS platform, meaning that the site can be managed using the CMS tools and that any page type that is created will take on the agreed look and feel.
Accessibility and usability are at the forefront of our thinking in the design of a TLE website. The recognised standards for website accessibility are the Web Content Accessibility Guidelines 2.0 (WCAG 2.0) and by default, we implement our sites to achieve compliance with the WCAG 2.0 at the AA level.