Search engine optimisation
TLE web pages are designed such that meta tags and headings are implemented effectively and are given prominence as the leading search engines crawl your site. By following some simple rules when creating content, you can give your site the best chance of achieving good results within the natural search engine listings.
Site statistics
Support for the integration of Google Analytics is provided as standard. This requires the client to create their own Google account. You can learn more about Google Analytics by visiting the Google website. Third-party reporting tools such as Nedstat are available at an extra cost option.
Advertising
The TLE advertising banner lets you select a series of images to promote events, products and services. Images can be configured to animate, so whilst a visitor reads a page, the image will refresh at specified intervals. The images can be weighted so that when a visitor accesses a page, certain images are displayed more frequently than others. And images can be links to content within your website, so if something catches the site visitor's eye, they can follow the link to detailed information about the item you are promoting.
Friendly web addresses (URLs)
The Friendly URL feature can be used to provide easy to remember shortcuts to pages that may be located several levels down in the website hierarchy. You can even purchase a web address that directs traffic straight to a specific sub-section of your website to promote a particular campaign, event, product or service.
